Custom Director Chair Ideas

Director chairs are an instant classic, having been around for decades. Sprawled across movie sets and TV shows, these timeless wood chairs are great for branding and message support. The seats and backs of the chairs can be customized giving way for various design options.

Using directors chairs to make a great Impression

Get out your directors chair! Not just for A-list movie stars, these chairs also make a great marketing and branding tool in addition to providing grateful relief for tired and sore trade show attendees. Normally, it can be quite a challenge to get people to visit your booth, much less keep them there long enough to get the message across for your brand. There are lots of ways to engage and make a connection with a potential customer but why not offer them a place to rest while you woo them with your marketing pitch?

Branding

You can easily print your logo, message or artwork on directors chairs, making them subtly work to promote your cause in your exhibit. You can even have them match your other marketing materials to give a consistent impression. Just like with other marketing tools, you want to consider being clear and concise with your message. Long messages won't translate well onto the backs of chairs and complicated layouts will end up looking like patterns rather than a nice marketing message. Make the point quickly and keep it simple. As with most display images at trade shows, you only have a few seconds to attract an attendee.

Fun Marketing Ideas

Make the directors chairs work for you and have fun and get creative in it's uses. For example, print a special offer on the chair like "Save 20% by sitting here!". This acts as a great business oriented conversation starter. Or have attendees enter to win a free chair, customized with their corporate logo and you'll have given them something to use at their show! You can also give them as gifts to your best customers or offer up a free one with first purchase.

Durable, affordable and versatile directors chairs go the extra mile in terms of trade show accessories. The investment will pay off as patrons visit your comfortable space. The perception of your company will only improve with every branded accessory you add!

Invite prospects to stay awhile with comfortable, stylish chairs and furniture that says YOU - literally. Director chairs are simple, designerly and above all customizable. They come in various colors and sizes, are extremely portable and can be silk screened or embroidered with several text and logo options.

Deniel Benson writes for Display, leading providers of tabletop displays or displays in US. Displays and Exhibits is known for flexibility and creativity, including director chairs portable displays. Deniel is an author for a Business of Presentation and graphics issues or topics.